For Primrose Path, we created a visual story around their collection of floral dresses for petite women, combining clean e-commerce imagery with a soft, garden-inspired lifestyle shoot.

The e-commerce photographs focused on the fit, silhouettes, prints and details of each piece, while the outdoor shoot brought the collection into a lush, romantic garden setting — complementing the floral character of the brand and giving the imagery a more editorial feel.

We also created short-form fashion reels designed to bring movement and personality to the collection across social media.

The result was a cohesive set of fashion photography, e-commerce images, outdoor lifestyle photographs and video content built for both the brand's website and digital channels.